• Welcome to Berkshire Hathaway HomeServices!

    Our Berkshire Hathaway HomeServices story starts with a sign: We call it like we see it. When one of the world’s most admired companies puts its name on a real estate sign, that’s a sign buyers and sellers want to see.

    Berkshire Hathaway HomeServices is a brand-new real estate brokerage franchisee network built for a new era in residential real estate. The brand, among the few organizations entrusted to use the world-renowned Berkshire Hathaway name, brings to the real estate market a definitive mark of stability, strength, quality and innovation.

    Our franchisees are refreshingly real, whether they’re operating in the high-end residential markets, in entry-level neighborhoods, in commercial real estate, or in the kind of middle-class, middle-market communities that are integral to society.


Meet Joseph E. Freck

Joe Freck at Prudential Trend

Joe Freck has been described as a real Renaissance Man. Behind his desk at Berkshire Hathaway Home Services Trend Realty, hanging on the wall is a framed picture of Freck standing by the Ferrari Mondial he previously owned. In addition is a collage of autographed photos that were personally sent to him from his favorite mentors: Donald Trump, Bill Gates, Jack Welch, and Warren Buffett. Along with these hang a large autographed photo of Muhammad Ali and two photos of his daughter, Alix Amber Freck. “These six people are my heroes who have given me the inspiration to go to work everyday and give it my best”, Freck says.

Joe Freck moved to Gainesville in October 1973 from Indiana. He founded, owned, and sold his own landscaping company, which was his first real experience in the business world. In 1976 he joined with three others as a co-founder of Café Espresso, which was one of Gainesville’s most popular businesses through the late 1990’s. He sold his interest in the Café, and in 1981 he entered into real estate sales at William Hall Realty, selling a commercial property his first day on the job. In the mid 1980’s he co-founded ERA Metro Realty, which he sold in 1987. In 1991, he joined forces with what is now Berkshire Hathaway Home Services Trend Realty.

Since the day he began his real estate career, Freck estimates that he has sold over 850 homes, 1.2 million square feet of retail and shopping center space, and approximately 800 apartment units. He holds the company record to date for the top individual sale of $8,000,000. Also, to his credit are 23 individual commercial sales in excess of $1,000,000 each. In addition to his brokerage sales, Freck puts his money where is mouth is, as he has owned and managed millions of dollars worth of real estate in his own account. He believes in the long run real estate will outperform stocks and bonds.

Other Freck talents include commercial mortgage financing, and he is a former licensed mortgage broker, highlighted by a closed mortgage transaction of $11.3 Million dollars he handled for one of his clients in 2006 in the refinancing of a retail center/office facility. While he does not practice currently, he is qualified to be a real estate auctioneer.

What does he enjoy the most about being in the real estate business? “That is an easy question”, he says. “Having satisfied clients, and most proudly receiving referrals from them”. Freck estimates that he has maintained around a 97% customer satisfaction rating over his career. “While you can’t please everyone, I know if I can please 9 out of 10, I am doing it right”.

After turning 66 this year, is retirement on the horizon? “No,” he says with a sheepish smile. “As long as my health remains good, I am looking to keep trying to do it better, and I have new goals and personal records to set. I’m excited to continue to serve my past clients and friends, as well as meeting and making new ones”.


  • Graduate of Bert Rogers School of Real Estate, Florida Real Estate Institute, and Jim Graham School of Auctioneering;
  • Holds certification of Certified Residential Specialist;
  • Currently holds record for highest gross sales production for Berkshire Hathaway Home Services Trend Realty (2004);
  • Currently holds Florida license of Real Estate Broker.
  • Leading Edge Society Award winner from Berkshire Hathaway Home Services three years in a row.(2014, 2015, 2016)
  • Awarded the designation of Luxury Collection Specialist and membership in
    Berkshire Hathaway HomeServices Luxury Collection in 2017




Berkshire Hathaway Award





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